This fictive project is a design proposal for a collaboration between Starbucks Coffee and the Edmonton Oilers hockey club. The objective was to create a set of co-branded coffee cup designs that celebrate the partnership while maintaining the integrity of both visual identities. The final design strikes a balance between Starbucks’ refined, global brand and the Oilers’ bold, energetic presence creating a seamless and stylish crossover that fans of both brands would recognize and appreciate. This project demonstrates my ability to unify distinct brand aesthetics into a cohesive, strategic execution.
Client:
Concept Pitch – Academic Project
Concept Pitch – Academic Project
Role:
Brand Strategist, Package Designer, Visual Systems Designer, Graphic Designer
Brand Strategist, Package Designer, Visual Systems Designer, Graphic Designer
Tags:
Co-Branding, Package Design, Starbucks, Edmonton Oilers, Concept Pitch, Visual Identity, Brand Integration, Fictive Collaboration, Graphic Design, Sports Marketing
Co-Branding, Package Design, Starbucks, Edmonton Oilers, Concept Pitch, Visual Identity, Brand Integration, Fictive Collaboration, Graphic Design, Sports Marketing