MAGIS is a fictive video game concept centered on the gritty, hands-on world of salvaging, modifying, and rebuilding used cars in a garage simulator setting. I developed a complete brand identity system for the game, including a custom logo, typography system, color palette, and branded visual language. The branding was extended to merchandise mockups and a dynamic motion graphics animation that captures the raw, industrial tone of the game. The visual direction balances high-energy appeal with a grounded, mechanical edge designed to resonate with fans of simulation and customization genres.
Client:
Academic Project – Toronto Film School
Role:
Brand Designer, Motion Designer, Visual Identity Lead, Graphic Designer
Tags:
Brand Identity, Motion Graphics, Logo Design, Typography, Video Game Design, UI, Visual System, Color Palette, Fictive Project, Merchandise Design
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