MAGIS is a fictive video game concept centered on the gritty, hands-on world of salvaging, modifying, and rebuilding used cars in a garage simulator setting. I developed a complete brand identity system for the game, including a custom logo, typography system, color palette, and branded visual language. The branding was extended to merchandise mockups and a dynamic motion graphics animation that captures the raw, industrial tone of the game. The visual direction balances high-energy appeal with a grounded, mechanical edge designed to resonate with fans of simulation and customization genres.
Client:
Academic Project – Toronto Film School
Academic Project – Toronto Film School
Role:
Brand Designer, Motion Designer, Visual Identity Lead, Graphic Designer
Brand Designer, Motion Designer, Visual Identity Lead, Graphic Designer
Tags:
Brand Identity, Motion Graphics, Logo Design, Typography, Video Game Design, UI, Visual System, Color Palette, Fictive Project, Merchandise Design
Brand Identity, Motion Graphics, Logo Design, Typography, Video Game Design, UI, Visual System, Color Palette, Fictive Project, Merchandise Design